Meet the Team

The people behind Nuskia's growth thinking.

Nuskia is founder-led and execution-driven. Every strategy is shaped around search visibility, performance marketing, clear communication, and practical execution for Dubai and UAE businesses.

Muhammad Khalil Arshad, CEO and Founder of Nuskia
Founder-Led Agency Muhammad Khalil Arshad CEO / Founder. Senior digital marketing direction for SEO, PPC, lead generation, and conversion-focused websites.
Leadership

Founder-led strategy with hands-on execution.

Nuskia keeps strategy close to execution. The team works around practical search visibility, paid media control, content quality, web growth, and clear client communication.

Muhammad Khalil Arshad, CEO and Founder of Nuskia Digital Marketing Dubai
CEO / Founder Muhammad Khalil Arshad Digital marketing strategist focused on SEO-first websites, paid media, lead generation, and UAE growth systems.
CEO / Founder

Muhammad Khalil Arshad

Muhammad leads Nuskia's growth direction across SEO, paid media, lead generation, WordPress growth systems, analytics, and performance marketing strategy for UAE and international markets.

The focus is simple: build search-led digital systems that are easier to understand, easier to track, and more useful for real business enquiries.

01
20+ years international digital marketing experience Experience across SEO, Google Ads, Meta Ads, WordPress, analytics, and digital growth planning.
02
Dubai and UAE market understanding Strategy shaped around local search behaviour, lead journeys, WhatsApp enquiries, and service demand.
03
SEO-first performance thinking Campaigns and websites planned around organic visibility, paid traffic control, lead quality, and measurable action.
CEO Message

Built for the way Dubai businesses search, compare, and enquire.

Nuskia's team model is designed around what really matters in the UAE market: senior strategy, clear execution, practical communication, and digital systems that support real enquiries instead of vanity activity.

Professional, focused, and accountable.

Our team combines leadership, business development, media buying, creative, content, search marketing, HR, finance, and communication support so client work has both strategic direction and operational follow-through.

  • 01
    Strategy before activity Work starts with search intent, customer journey, and conversion gaps before execution begins.
  • 02
    Clear ownership Each project has direction, coordination, and follow-up so tasks do not stay vague or scattered.
  • 03
    Dubai market awareness Campaigns, pages, and content are shaped around how UAE customers search, compare, and enquire.
Managing Director

Ch. Shoaib Asif

Ch. Shoaib Asif supports Nuskia's operational direction, client coordination, and delivery follow-up. His role helps keep communication, timelines, internal priorities, and execution organised so strategy moves from planning to practical action.

01

Client coordination

Supports client communication, meeting follow-ups, and clear internal alignment during active projects.

02

Delivery follow-up

Helps track work progress across strategy, media, content, creative, and website support tasks.

03

Operational support

Works with the team to keep timelines, responsibilities, and practical execution steps organised.

04

UAE market focus

Supports the agency's practical delivery model for Dubai and UAE businesses that need clear growth action.

Delivery Team

Specialist support behind Nuskia delivery.

These six role-based profiles support business development, media buying, creative, content, search marketing, HR, finance, and delivery coordination. Each card includes a short role summary and expandable bio.

Sandhya Kumari

Business Development Manager

Supports business development, enquiry coordination, client communication, and relationship follow-up.

Business Development Enquiry Handling Client Follow-up
Read short profile

Sandhya Kumari supports Nuskia's business development and client relationship process. Her work focuses on enquiry handling, proposal coordination, follow-up communication, and helping prospects understand the right digital marketing direction for their business.

Hafiz Ahmed

Manager Media Buying

Supports paid media planning, campaign structure, budget control, and performance-focused advertising.

Google Ads Media Buying Budget Control
Read short profile

Hafiz Ahmed supports paid media planning and media buying operations. His role focuses on campaign structure, budget pacing, audience and keyword direction, ad performance monitoring, and practical optimisation support across performance channels.

M. Umair

Manager Creative Department

Supports creative direction, campaign visuals, brand-safe design, and social media assets.

Creative Direction Campaign Assets Social Design
Read short profile

M. Umair supports creative direction for campaigns, landing pages, social media, and brand communication. His work helps align visuals, layouts, and creative assets with each client's positioning, audience, and conversion goals.

Miss. Aaleena

Head of Content Creation Department

Supports content planning, SEO page structure, social content ideas, and campaign messaging.

Content Planning SEO Pages Campaign Messaging
Read short profile

Miss. Aaleena supports Nuskia's content creation direction across service pages, blog planning, social content, captions, and campaign messaging. Her role helps keep content clear, useful, brand-safe, and aligned with the search intent behind each project.

Ali Kashif Khan

Head of Search Engine Marketing

Supports SEO and SEM planning, keyword research, paid search structure, and visibility checks.

SEO SEM Keyword Research
Read short profile

Ali Kashif Khan supports search engine marketing work across SEO and paid search. His role is connected to keyword research, search visibility checks, paid search structure, on-page direction, and search-focused optimisation support.

Kashif Rehman

HR & Manager Finance

Supports HR, finance coordination, documentation, internal operations, and administrative follow-up.

HR Finance Admin Support
Read short profile

Kashif Rehman supports Nuskia's HR and finance coordination. His role helps with documentation, internal records, administrative follow-up, vendor coordination, and the operational support needed behind client delivery.

How We Work

Small team thinking, senior-level responsibility.

Nuskia is not positioned as a large anonymous agency. It is built around focused strategy, clear ownership, and practical marketing work that clients can understand.

Search-first clarity

We look at how people search, compare, and enquire before planning content, ads, pages, or landing journeys.

Performance discipline

Paid media, SEO, and lead generation decisions are tied to tracking, conversion paths, and business outcomes.

Clear communication

We prefer practical updates, simple explanations, documented actions, and fewer vanity-marketing promises.

Core Capabilities

The practical skills behind Nuskia projects.

The team model is built around the skills a Dubai business needs to turn its website, campaigns, and content into a stronger growth system.

SEO Strategy

Keyword direction, content planning, technical checks, and local search visibility.

PPC Planning

Google Ads and paid media structure planned around leads, budgets, and tracking.

Web Growth

SEO-ready websites, landing pages, forms, WhatsApp flows, and conversion paths.

Lead Generation

Funnels for forms, calls, WhatsApp, CRM handover, and qualified enquiry tracking.

Team Growth

Profiles will stay realistic as Nuskia grows.

This page will stay practical. We can add real photos, public profile links, and deeper bios later when each team member's approved profile assets are ready.

Strategy

Senior direction for search, paid media, lead generation, and growth systems.

Creative

Brand-safe visuals, content structure, landing page messaging, and campaign assets.

Execution

SEO updates, campaign builds, website improvements, reporting, and technical checks.

Communication

Clear updates, practical recommendations, and a simple path from audit to action.

Want senior digital marketing direction for your business?

Share your website and growth goals. Nuskia will review the search, website, and conversion gaps that may be holding your digital marketing back.

Team FAQ

Questions about the Nuskia team.

Is Nuskia founder-led?

Yes. Nuskia is founder-led, with senior direction focused on SEO-first strategy, paid media, lead generation, and conversion-focused website planning.

How is the team structured?

Nuskia is led by the Founder/CEO, supported by a Managing Director and specialist delivery roles across business development, media buying, creative, content, search marketing, HR, finance, and operations.

Can I speak directly with a strategist?

Yes. The best starting point is a free growth audit or contact request. Nuskia will review your website, search visibility, campaign structure, and conversion path before recommending next steps.

Talk to a Growth Strategist WhatsApp Nuskia